…Or how like ladders can destroy a page.
Being liked on your Facebook pages is nice, don’t get me wrong, but I would rather have 100 genuine followers on my page that interact with me than over 800 likes, and only a few of those actually like, comment and share my content. Why? Contrary to popular belief, more isn’t better when it comes to FB fan pages. If they don’t engage on your page, thet just wind up dragging it down in rankings to where no one anywhere on FB can see it, much less interact with it.
What does this mean?
No interaction means no people are seeing your posts. All your hard earned work posting your works in progress and your witty phrases and links to your store won’t be seen. NO ONE WILL BUY FROM YOU. This is what it means. Ladders are useless. They are free click farms, and, in the long run, they will damage your ability to reach people far more than Facebooks algorithms ever will.
A click farm is a base of people from other countries whose job it is to like pages at random. They like everything, but they don’t ever interact with the page. This causes your page to lose ranking and reach. A “Like Ladder” is like a click farm, because all it does is require the person to like the page and ask for a like in return. It doesn’t require you actually look at the page you’re liking. Unfortunately, I fell into this trap with my crafting page. Now, I have to desperately try and fix it, but I digress.
Why I do “true shares” instead.
A true share, an honest to goodness share, will require you to look through the pages on the list, like the pages, and -wait for it- interact with the page. They will tell you to like, comment and share content on the pages on your pages or your personal timeline. This helps your page’s ranking in the long. It will go up in rankings, and more people will be able to see it. Are you with me now?
How to fix the mess…
Play around with the demographics on your FB page. Block all the countries from the Middle East. Most of the click farms come from there, The Philippines and India. Next, dump any liker that hasn’t interacted with your page in a year or so. This will diminish your likes, but hopefully, once the ones that don’t interact are weeded out, your page will start to go up. This is how I am going to try to fix my page. It’s a lot of work, but I hope it will be worth it in the end. I will keep you posted.
Until Next time, God Bless
Categories: Social Media Tutorials