You use them everyday and not realize it. When you open a search engine or just type into the address bar of Chrome, you’re using keywords to find something on the internet. The words you choose return either a few pages or a ton depending on what you type in the bar. You vary your words to shorten your search, but you just run into more and more results you have to sift through.
Then, you find yourself on the other side of things. You’ve started either a web site for your Brick and Mortar business or you’re running a strictly online business. You need to find keywords that people are looking for. You try to make a blog and use tags for everything from pictures to your blog posts, but no one seems to find your keywords. You’re lost in the endless see of bloggers, businesses, and social media sites. You’re about to throw in the towel. After all, you’ve tried everything, right? You’ve looked up how to use keywords, sites to help you find keywords, and have spent hours on end trying to put together the best keywords for your site, whether blog or full web site, but you’re frustrated. You’re not getting your name out there. Keep reading my friend. There is hope.
This is you.
You are constantly looking on the internet and finding everything and its relative, but not exactly what you’re looking for until you just about pull out your hair. There are tips and tricks you can use to make the search engines work for you and work better for you, too. How?
Let’s say you’re looking for “A book on managing your time”.
1. Throw out unnecessary terms.
Think about it. Search engines tell you which words they are not factoring into the search. Words such as “the”, “of”, “a”, and other articles are ignored. So don’t use them. This means your term is now “Book managing your time”. This is a log tail term. It may not make sense to you, but the search engines love these things, and it narrows your search.
2. Expand on the term
You’ve got a good start. Now, you need to tell the search engine which format. If you want an EBook, your term will look like this” “Ebook managing your time”. Not bad, but let’s see how many results you are going to get.
Well, that’s a lot of results. That’s a little bit of trouble, but we can narrow that down, right? Right. Let’s go back to the drawing board on this one. We know there are a lot of books to help us manage our time to get the most out of our day, whether it’s a work day or a day at home doing chores.
Let’s try EBook office time management. This makes it more specific. We should get less results to sift through. Now, we’re getting somewhere. We have about half the results.
3. And I quote!
Quotations help to narrow the search even further. Let’s try “EBook time management”. We’ve taken one word out, but that’s alright. When you put your search terms in quotes, you’re telling the search engine not to get creative. You’re telling it to look for those exact words. What are the results you ask?
Holy cow! You see what you did there? You’ve narrowed it down even more!
4. Using “and”
“What? Mad Woman, didn’t you just say not to use a word like that?” Why yes, in a way I did, but using “and” in your search term uses the Boolean search algorithm. What is that? Those of us that are older will remember drawing two or three circles on a piece of paper in order to find the commonality in concepts and items. It’s the same way with search engines.
The biggest draw back to this is you’re getting a whole lot more results to sift through, but if you use “and” in conjunction with the third tip, it will just look for that phrase.
For the business owners…
If you didn’t skip the first part, you’ve got a heads-up already. Scroll back up and look at the screen shots in each of the tip sections. You know you’re goal is to get on the first four pages of any search engine. Why? On average, most people don’t go past the fourth page. By then, they are typing another term or they have found what they are looking for on the net. This is bad news for anyone trying to get the hang of “organic search engine results”. Let me explain.
Organic Search Engine Results
This is not a new term. This simply means the natural results of your blog or web site (this include sites like Etsy and Bonanza) without doing pay-per-click, or hiring an SEO person to keep your in the top four pages. There are a lot of ways you can improve your organic results other than long tail search terms, but that is a post for another day. We’re focusing on long tail search terms.
Tools you can use
This is a free service through Google, but you will need to set up an account. It includes analytics and suggestions for better keywords. You can sign up for their pay-per-click, but I would suggest waiting a bit. You can go here for a quick tutorial on how to navigate through this service.
There are more services out there, but many charge you for premium services, such as full analytics on the keywords.
Details, details, details
Fill out everything on your site. Leave no picture unlabeled and no page with a blank description. Use the long tail terms seamlessly. They shouldn’t be forced. Your page or blog will start to sound more like an advertisement than a site. Don’t get me wrong. You’re trying to get people to buy things from you, but if you click away from an ad-heavy site, so will other people. This will include your page, if it’s too gimmicky sounding.
What are long and short tail terms?
Now, we get to it. A short tail term is three or less words. A long tail search term has four or more without articles like “the’’, “a”, and others. Does this mean your search terms have to sound robotic? Not at all. As long as the terms are in the same sentence or title, search engines can find them. So you can write “This is a top notch EBook for Time Management” and it will still get found.
Until next time, my friends, let your imagination guide you.
The Mad Woman
Categories: Search Engine Optimization